Embodying Your Personal Brand
Ever feel like you’re wearing your brand on your sleeve? Like, literally.
When it comes to personal branding, authenticity is key. The last thing you want is to create a persona that you cannot easily embody in your daily life. Sure, you may present a more polished, intentional side of yourself when showing up professionally, but the closer aligned your personal brand is to your actual identity, the more effortless and exciting it’s going to be showing up in that space.
Here are a few things to consider:
Be Your Brand
Think of your personal brand colours, fonts, and visual elements as your signature style, but for your life. Incorporating these elements into your attire, aesthetic, or physical space creates that visual connection between your brand and your personal identity. It’s like wearing your brand on your sleeve, quite literally. Plus, it’s a fun way to express yourself and show off your brand to the world.
Speak Your Voice
Your brand’s tone of voice is like your personal communication style—it’s how you express yourself and connect with others. By aligning your personal communication style with your brand’s tone of voice, you not only reinforce your key messaging but also stay true to yourself in every conversation and interaction. So if your brand voice doesn’t sound like you, it’s time to revisit your approach and find a voice that feels authentic and true to who you are.
Live Your Values
Your brand reflects your values, and living those values in your daily life is key to building a strong personal brand. Whether it’s supporting causes you believe in or making decisions that resonate with your brand story, ensuring your brand values align with who you are just makes life a whole lot easier. Plus, it helps you attract like-minded people who share your values and beliefs.
What’s your signature personal brand move?
