And if your brand’s purpose has evolved, that's okay! 2025 is a great time to refine and realign so that your brand continues to serve your bigger vision.

Creativity isn’t just for artists—it's a key driver in building a meaningful brand. At Embermake, we believe that creativity is something to nurture, just like any skill. The more you engage with it, the stronger it becomes. But creativity doesn’t thrive without care. Ergo, the concept of creative wellbeing.

This thought-provoking episode is a must-listen for entrepreneurs, designers, and anyone seeking inspiration to embrace their creativity and authenticity in their personal and professional lives. Emelie’s raw and relatable story serves as a powerful reminder of the importance of self-awareness, support, and resilience in the face of life’s challenges.

Jargon is annoying so let’s clear some things up. The terms ‘brand’ and ‘branding’ have become so commonplace that there’s an innate assumption that everyone understands what they mean. But that’s not the case. Let’s breakdown what it means to truly have a brand, and how not having one, is actually hurting your business.

Let's talk about trends. Sure, it's tempting to jump on the latest bandwagon, to follow the crowd and chase after the next big thing. Maybe you’ve nailed a TikTok dance in your time (if so, please send). But here's the thing: as tempting as it may be, it begs the question, does it really align with your brand?

When it comes to personal branding, authenticity is key. Sure, you may present a more polished, intentional side of yourself when showing up professionally, but the closer aligned your personal brand is to your actual identity, the more effortless and exciting it’s going to be showing up in that space.