BETTER BAKERY BY LOVE
brand identity, BRAND COLLATERAL
Better Bakery by Love is an independent home bakery that brings imaginative baked goods to life. Alanna Love, the talented baker behind the shop, required a brand identity that would reflect the playful and creative nature of her delectable baked goods.
Indulge in the delightful world of Better Bakery by Love, where every bite is a joyful experience. A bold and playful colour palette combined with a whimsical, sprinkle inspired pattern create a beautiful brand with depth–much like the tasty layered cakes Alanna creates.
The heart of Better Bakery brand identity lies in its thoughtful logo design and secondary brandmarks. Creating a brand that evokes joy and playfulness while capturing the experience of its baker was the drive behind this process. Several brand elements were created to feel cohesive and instantly recognizable allowing for easy use of all elements across its customer touchpoints.
