PARO
PROJECT SCOPE: BRAND STRATEGY, VISUAL IDENTITY, ART DIRECTION
A home is more than a place—it’s a reflection of the lives lived within it. PARO bridges the gap between mindful design and everyday living, making neuroaesthetic research accessible for real homes and real lives.
PROJECT GOAL: create a strategic visual identity that captureD PARO’s philosophy
When science meets storytelling, and design becomes a tool for personal wellbeing.
The result is a brand that feels warm, intentional, and rooted in the belief that our spaces should support, inspire, and reflect who we are. From the foundational brand strategy to the application of their custom assets, every element was designed to feel as thoughtful and intuitive as the spaces PARO helps people create.
WHAT WE WANTED TO SHOWCASE
Finding the balance between research-backed design and the deeply personal nature of home.
We wanted the brand to feel thoughtful yet approachable—scientific without feeling sterile, aspirational without being out of reach. Through intentional typography, a grounding yet inviting colour palette, and custom illustrative elements to seamlessly blend expertise with storytelling, we crafted a brand that embodies PARO’s mission: making mindful design accessible, personal, and deeply meaningful.
